About

I am a creative, marketing, and content strategist with over 10 years of experience in the music and entertainment industry. My expertise spans digital marketing, branding, event management, and content creation. Fluent in Spanish and a proud first-generation Peruvian, I was born in Toronto, Ontario, and now call South Florida, home.

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I graduated from the University of South Florida with a degree in International Business, Marketing, and Spanish. While at USF, I served as the Multimedia Specialist for AFS, held an executive board position with the American Marketing Association, and interned as a College Rep for RED Distribution. I also founded a music non-profit and taught piano before securing an internship at Roc Nation. Since then, I’ve worked with artists at Warner Music Group, ONErpm, Beautiful Digital, and supported independent artists through TRAFFIC ART, as well as my own consulting business, inti digital.

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At TRAFFIC ART, I help clients define their brand narrative and develop tailored content, launch, and growth strategies that align with their goals.

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Outside of work, I enjoy playing piano and guitar, cooking vegetarian meals, and exploring photography.